How a Personal Challenge Sparked a Business Idea

Like most businesses, Petite Ave was born out of a desire to solve a personal challenge. Standing at just 5’0’’, Petite Ave’s founder Vanessa always had trouble finding fashionable clothing that fit. This caused her to spend a lot of time and money on alterations, buying clothes from the kid’s section, wearing clothes that were too big, and relying on the petite section which was usually extremely limited. That’s when the idea of a one-stop shopping destination sparked - a perfect way to expand the available options for women under 5’5’’. Aside from making it easier for petite women to find clothing that fits, our vision is to create an empowering community for a group of women who are underrepresented in the fashion industry and beyond. We’re here to create a #petiterevolution and are so excited to have you join us.